TriLux Digital Explains Content Marketing Services
Content marketing is a strategy within digital marketing that makes use of several different types of content across various platforms. Examples of content marketing include blogs, videos, and infographics.
Within the framework of digital marketing, there are a number of ways to implement content strategies. One important rule to remember is to use them in the best way to highlight your business’s expertise and value within the field. Let us explore some examples of content marketing.
Blog Marketing
Onsite and offsite blogs are a common form of written content marketing. For example, many personal injury attorneys maintain an onsite blog while also sending out email newsletters, including through a business listing or legal news website.
There are right and wrong ways to perform a blogging strategy. Be sure to take a data-driven approach as opposed to taking shots in the dark when it comes to blog content. See what your competition is writing about, or which questions are frequently asked within your industry. If we use personal injury attorneys as an example, a common question asked by potential clients is “is it worth getting an attorney for a car accident?” That question has an average monthly search volume of almost 2,000 (at the time this blog was written).
Whether you decide to write an onsite or offsite blog, be sure you are basing your strategy on competitor or industry data. If you are going to post your blog on another website, then make sure it is an authoritative website within your industry. Posting on random websites can hurt your domain authority if you are not careful.
In addition to data, it is important to highlight your expertise within a field. If there is something that makes your business special within a popular field, explain respectfully why you are better than the competition. For example, here at TriLux Digital we take pride in providing digital marketing value beyond basic levels of service for our clients with our hands-on approach. This is a step up from the industry standard where some digital marketing agencies showcase flashy monthly metrics, where in reality, that does not really mean anything significant for the client and their business.
Video Marketing
Videos tend to convert into new business, especially in the 2020s. There are now more platforms to share videos on, such as TikTok, Instagram, Facebook, Snapchat, X, and YouTube. This is especially effective for businesses with complicated subject material.
Much like regular blog marketing, you must take a data driven approach. If you are going to post videos on YouTube, make sure to use some high-volume keywords in the title and description. Ahrefs and Semrush can help make keyword selections that bring in more traffic to your channel.
Videos can also sometimes appear within the search results on Google, and can be shared elsewhere online. This is an important strategy that can ultimately drive traffic towards your website and increase the possibility of conversion. Analyzing and comparing your video marketing strategy against other businesses within your industry is a key aspect of staying competitive. Are other businesses using videos in ads? Are they posting them on their Google Business Profiles? Does this certain strategy fit your overall business brand?
Social Media Marketing
You can share written, video, and pictorial content on your social media profiles. Make your selection dependent on the type of business you operate. For example, if you are a roofing company, it might not make much sense to post videos on LinkedIn compared to other platforms that may be a more appropriate outlet.
If you are a private equity firm, then it would make more sense to post on LinkedIn due to the nature and tone of the platform. TikTok, Instagram, Facebook, Snapchat, X, and YouTube can all be useful for picking up new clients and customers. Get people to engage with your content. Make your content creative and enticing. For example, if you are a dentist, consider curating positive testimonial videos of your practice and services on Instagram. In addition, couple the post with a before and after video (if given permission) of their results. You can also add another video providing education and the value of certain procedures to help people make informed decisions, including frequently asked questions (FAQs) in either video or written form.
It is also sometimes possible to post video content on Google Business Profile. If you post written content on your profile, be sure to mention your services or some special aspect about your services to drive more engagement. For instance, if your office is having some sort of special on a specific service, mention it as a Google profile post and provide a link where people can register for the service.
If other people engage with your posts, then check if they are following your page. Send invitations to people who are not already following your page, as it will increase exposure to your posts over time.
Content Marketing and Paid Ads
Content marketing is also an aspect of paid ads. Ad copy is branded content that uses enticing language to attract new leads on various platforms, such as Google Search. You must create compelling ad copy and easy-to-use landing pages to convert traffic into new business. For example, if you are a criminal defense attorney, then you should mention free consultations in the ad copy and ensure your ad extensions mention captivating language such as trial experience. The same information should be present on your landing page.
Whether you are posting on Google or Meta, you must have compelling ad copy and an appealing landing page. Much like with other types of content marketing strategies, you must incorporate competitor and industry data into your methodology. You can improve upon their strategies to bolster your own business.
Taking guesses while creating ads is a quick way to negatively burn through your budget. Poor ad copy tends to have a lackluster click-through-rate. The CTR, also known as click-through-rate, is the number of people who spot your ad in the search results and click onto the landing page.
Conclusion
A key aspect of content marketing is providing information and value important to your audience and their search queries in a way that is easily understandable and highlights your business’s strengths.
If you would like assistance with content marketing, TriLux Digital can help most types of businesses. To further explore this service, we encourage you to set up a free consultation. You can use our contact page to schedule an appointment through Calendly.
