Artificial intelligence, also known as AI, can help business owners and marketers create high-quality content very quickly. However, there are right and wrong ways to use these tools. Our blog will help you better understand how to effectively use AI tools like ChatGPT-4 for an effective content strategy.
The Importance of Data for AI Content Generation
Data is important for a digital marketing strategy in general. The same rules that apply to digital marketing apply to AI content generation. Collecting and utilizing data is extremely important.
SEMRush is a data analytics tool that can help you obtain important data on your industry and competition. For instance, you can determine which keywords are driving the most search engine traffic to sites within your industry, or for your competitors. You can take this data and use it to generate prompts in ChatGPT-4. The best way to go about it is to take keywords that are questions, and then use them for prompts.
For example, if I know the keyword “can I file for Chapter 7 bankruptcy” receives high search volume each month, it could be a good keyword to use for a ChatGPT-4 prompt. However, you should consider adding modifiers to the prompt to further dial in search intent. For example, it may be more beneficial to use the prompt “can I file for Chapter 7 bankruptcy in Missouri” as the prompt. You should also consider combining prompts with other high search volume keywords, like “what is the Means Test”.
Improving ChatGPT-4 Content Generation
Simply generating a prompt is not enough. Google is obsessed with providing good user experience for its products. If you have a bunch of technical blogs on your site, they may not rank well because they are difficult for site visitors to understand. The same would be true if you posted a blog and linked it elsewhere, like a social media profile. It is important to make sure any content you utilize for your business is at a 9th grade reading level and easy to understand.
Fortunately, there is an easy and free way to simplify content. You could use the Hemingway Editor, Grammarly and other tools to simplify the text further. Hemingway App/Editor is free to use. Simply copy-paste the text generated by ChatGPT-4 and remove difficult-to-read sentences and passive voice. You should always check generated content for accuracy, especially if you are in a profession like law or medicine. It’s a good rule of thumb in general.
In addition to making your content easy to digest for site visitors, you should also make good use of external and internal links. See the above paragraph for examples on how to utilize this trick.
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TriLux Digital is a data-driven digital marketing company. In addition to using tried-and-true digital marketing strategies, we also use strategies that are more “outside of the box”. In addition to following TriLux Digital for future blog updates, contact us for a free consult if you have any questions about digital marketing or your competition.
