sERVICES
Social Media Marketing
Social media is increasingly important for businesses. Without certain social media profiles, businesses could miss out on new clients or customers. Simply posting to social media is never enough, especially if you are just starting out. You will need a more comprehensive strategy to obtain new followers.
If you are a new business, then you should consider using social media ads to drive more traffic to your website and business profiles. Facebook Ads can be useful if your business wants to pick up more followers. The same can be true of LinkedIn, YouTube and Instagram. Social media ads help you “put yourself out there”.
If you have an existing business, then you can use social media ads in conjunction with other paid ads to increase revenue in a short period of time. Extensive research must go into an ad campaign or it is less likely to succeed in its goals. You must have compelling ad copy and visual creatives. Additionally, you must target the right audiences and locations for your ad or ads to succeed.
Social Media Content Marketing
Posting on social media platforms such as Facebook/Instagram, LinkedIn and YouTube is crucial for establishing an online presence. Social media posts must be done very carefully. At TriLux Digital, we are perfectionists with content marketing, and this includes content posted on social media.
Much like with SEO and paid ads, you must ensure any published content is error-free. In fact, errors can be even more risky with platforms like Facebook. Potential customers and clients may point out these errors, hurting your brand.
It is also advisable to use hashtags when appropriate. Hashtags can increase the visibility of a post on specific platforms. You should consider doing competitor research before deciding on which hashtags to use. Make sure to use hashtags that are relevant to your business and services. TriLux Digital takes a data-driven approach when we perform outreach services for businesses on social media.
Video Content Marketing On Social Media
Not all content is written content. Consider occasionally using any videos in your possession. Video marketing is a type of content marketing that is extremely important for certain types of businesses, such as law firms. You can post videos on YouTube and optimize the content in the title and description of the video to bolster SEO. Remember, YouTube is not only a social media site but a search engine.
Contact
Get a Free Digital Marketing Consultation
Want to learn more about our social media marketing services? You can use our contact page to schedule a free digital marketing consultation. During the free consultation, we will take a close look at your competitors and industry to help formulate an effective social media marketing strategy.
