Search engine optimization (SEO) and search engine marketing (SEM) are necessary for businesses to be found online. When you optimize a business for search engine traffic, you are making that business more likely to appear in advantageous positions on the search engine results pages (SERPs). However, SEO and SEM can be very difficult for business owners who lack experience with digital marketing. There are many factors that go into SEO and SEM. Additionally, there are different methods for performing SEO and SEM. For instance, optimizing Google Business Profile is an important factor as is good website content.
Search Engine Marketing involves optimizing important business listings, such as Google Business Profile. Certain types of businesses, such as homebuilders and construction companies, may use listings like Houzz in addition to Google.
When a prospective client or customer searches for your business, you want your business listing to appear as close to the top of the results as possible. TriLux Digital can help you optimize your Google Business Profile as well as other important listings. We can help you with the following:
Some of the above tasks involve paid ads, and this is on purpose. Google SERPs in particular generate a lot of information in different places. Remember, the goal is to appear in as many places as possible. Local Service Ads are generally at the top of the search results. We can help you determine whether your business can run these ads.
Pay-Per-Click Ads (PPC) also appear within the Google search results. Chances are if you are not running PPC campaigns, your competitors are likely using them to acquire local clients or customers. As a result, any local SEO strategy should take into account how competitors are using certain types of paid ads. While you can boost your business in the organic rankings, typically below Google’s Map Pack, it can take longer to acquire new business. This is because organic search results are generally below Google Business Profile and various paid ads
SEO Analysis encompasses the overall composition of your website. It can include site speed, user interface and website content. Businesses must take onsite SEO into account or suffer the consequences in search rankings. This is because Google serves up results largely based upon your site’s user experience. You want to make sure your site has well-written and authoritative content, especially if your business requires special licensing and helps people make important life decisions. Additionally, your website must be free of errors that hurt user experience, such as poor loading speeds on desktop and mobile.
TriLux Digital can help with onsite SEO in a number of ways, including:
There are numerous errors that can hurt a website’s ability to rank on Google SERPs. If you want to improve your website’s ranking ability, then be sure to contact us for a free 30-minute consultation.
Off-site SEO involves optimizing a business’s information and content elsewhere online. Local and off-site SEO share similar strategies, such as business listing creation and optimization. However, backlink quality and relevance is also an important ranking factor. You want to make sure your website’s domain appears on the best and most relevant business listings for your industry. Over many months or even years, adding quality backlinks can increase your domain authority (DA) score. This is a metric developed by Moz that attempts to predict a website’s ranking ability.
Co-founders Timothy Han and Lemuel “Dale” Wooddy have 20-plus years combined experience growing businesses across the United States. Contact us for a free consultation. We can walk you through how to use SEO and SEM to get more visibility online and more new business.
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