There are a number of ways to obtain leads with digital advertising platforms. Although search engine optimization (SEO) is important for obtaining new business, the same is true of paid digital advertising. In fact, business owners should consider using paid ad campaigns to bolster an existing SEO campaign.
Digital advertising can help your business obtain more online visibility. As a business owner, you have many types of digital advertising options to choose from, such as social media, search and display ads. There are many ways to set up an ad campaign depending on your business needs. Artificial intelligence can help make adjustments to these campaigns as well.
Pay-per-click (PPC) Search Ads are a great way to compliment SEO strategies. Your business should aim to work on SEO and Search Ads at the same time to obtain the greatest amount of search engine result page (SERP) real estate. Additionally, ad assets can help add more of your website content and information about your services in the SERPs. It is also sometimes possible to appear as an ad in Google Business Profile results.
TriLux Digital can create and run your search ads. We can help you tailor your ad campaigns to your business goals. If you want more visibility and clients, then contact us for a free consultation. We can walk you through your ad dashboard and help you determine the best search ad strategy.
Local Service (LSA)/Google Guaranteed Ads can help eligible businesses appear at the top of Google Search Results. While Google intends to expand eligibility for these ads in 2024, there are still areas that are not eligible to run them yet. Some business owners must complete a background check and/or provide licensing information to Google’s third party background check service. Only certain types of businesses are eligible to run these ads. You can find out if you are eligible by using Google’s LSA calculator.
If you are eligible for LSAs/Google Guaranteed Ads, then we strongly encourage you to enroll. In fact, TriLux Digital has found that these ads are great for your return on investment. Unlike many types of Google Paid Ads, this service only charges you if you receive a call or message for your services. If you are a personal injury attorney and someone calls you about a bankruptcy case, you can petition Google to receive a refund. LSAs are a “pay by lead” service. You only receive a charge for qualified leads.
LSAs can perform extremely well if set up correctly. TriLux Digital can help you determine how to best run these ads. During a consultation, we will help you determine your eligibility and areas around your business where you would be most likely to perform well. If you are eligible, then we can help you adjust and set up the ads to maximize performance.
Social media is increasingly important for businesses. Without certain social media profiles, businesses could miss out on new clients or customers. Simply posting to social media is never enough, especially if you are just starting out. You will need a more comprehensive strategy to obtain new followers.
If you are a new business, then you should consider using social media ads to drive more traffic to your website and business profiles. Facebook Ads can be useful if your business wants to pick up more followers. The same can be true of LinkedIn, YouTube and Instagram. Social media ads help you “put yourself out there”.
If you have an existing business, then you can use social media ads in conjunction with other paid ads to significantly increase revenue in a short period of time. However, a lot of research must go into an ad campaign or it is less likely to succeed in its goals. You must have compelling ad copy and visual creatives. Additionally, you must target the right audiences and locations for your ad or ads to succeed.
TriLux Digital can help you set up, run and audit social media ads across various platforms. Contact us for a free 30-minute consultation if you want a free demo.
Paid ads of any kind require a lot of diligence. You can never take “your eye off the ball” so to speak.
TriLux Digital will keep a close eye on your paid ads to ensure they succeed and do not run into avoidable problems.
Contact us for a free consultation so we can explain how to use paid ads to get new clients and customers.
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