Onsite search engine optimization (SEO) is crucially important for businesses that are trying to appear higher on search engine results pages. Remember, Google is primarily concerned with user experience when serving up search results. This is why onsite SEO primarily involves website optimization. Your website must be easy to navigate and it must contain authoritative, well-written content. Certain types of errors can hurt user experience and hurt your website’s ability to rank.
Website audits can help identify serious issues that hurt user experience. For this reason, TriLux Digital uses a range of analytics tools and crawlers. We can help you identify broken and slow pages as well as missing meta-descriptions and titles. Our software can also identify broken internal and external links.
Additionally, we can use software to determine if your website is following best practices. For example, your site should not contain Core Web Vital errors, especially on your mobile. These are errors that negatively affect loading order and speed on a page.
When you sign up for TriLux Digital SEO, we send you regular website audits. There are two reasons we do this: It quickly identifies errors so we can fix them and it provides transparency. You receive audits once per week in a PDF report. Depending on the type of error involved, the turnaround time for website fixes can be as little as 24 hours.
Poorly written, inaccurate content can hurt website user experience. As a result, Google does not tend to rank websites with poor content as well as sites with good content.
What makes good content? It depends on your industry. If you are an attorney, content must be authoritative and showcase expertise. It also must be written in a way that most demographics can understand. Good content also helps site navigation. You will need to make sure your content pages and blogs link to related topics across your website. In other cases, it may help to include an external link to another reputable website within your industry. Personal injury attorneys may sometimes link to other legal organizations, such as the American Association for Justice.
Good content answers high-volume search queries to bring in new website traffic. Capturing search intent should be the goal of any onsite content strategist. You should consider regularly adding new content to your website that addresses common questions relating to your industry. This can be a decent strategy to successfully answer queries and search intent.
In addition to capturing search intent, some pages should make use of structured data/Schema. You can add structured data to specific pages to increase rankings. Adding structured data makes it more likely your content will appear as a “featured snippet” in the search results.
TriLux Digital’s website audits can help you identify pages with loading issues. Ideally, you want your website’s pages to load very quickly on mobile and desktop. There are plenty of reasons why a page may slow down. Among the most common reasons are file sizes present on the page, CSS and Javascript issues, and problems with hosting providers. We can identify these problems and even fix them in some cases.
After an audit report alerts us to a slow page, we run additional tests to confirm there is actually a problem. Site speed tests can alert us to specific causes of page slowdowns and Core Web Vital errors.
Additionally, we can use software to determine if your website is following best practices. For example, your site should not contain Core Web Vital errors, especially on your mobile. These are errors that negatively affect loading order and speed on a page.
When you sign up for TriLux Digital SEO, we send you regular website audits. There are two reasons we do this: It quickly identifies errors so we can fix them and it provides transparency. You receive audits once per week in a PDF report. Depending on the type of error involved, the turnaround time for website fixes can be as little as 24 hours.
Most if not all of our services include competitor research. TriLux Digital does not take shots in the dark. By reviewing competitor websites, we can get an idea of how they are moving up in the search engine results pages. We can review a competitor’s content and website composition using various tools, such as Semrush, Pagespeed Insights and Chrome Devtools.
During a consultation, we can help you identify which local competitors have the strongest websites. Collecting this data allows us to further improve your website’s content and structure.
If you have questions about how we can help with onsite SEO, then give us a call to set up a free consultation.
Co-Owner Dale Wooddy has almost a decade of experience helping with onsite SEO tasks.
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