Tips and Tricks to Get Catastrophic Injury Clients
July 4 is one of the deadliest holidays of the year for motorists across the country. No matter the state, you should expect an increase in drunk drivers and serious accidents. Some of these accidents may result in fatalities. Others may result in brain injuries, complete or incomplete spinal cord injuries, third and fourth degree burns, and amputations. These life-altering injuries are also known as “catastrophic injuries” among those who work as personal injury attorneys.
Types of Catastrophic Injuries
Below, we go over the common types of catastrophic injuries and how to pick up catastrophic injury cases.
-
- Spinal cord injuries. This type of injury can range in severity and location, which means how a person is affected varies on a case by case basis. For instance, a person with a complete C1 spinal cord injury will almost certainly suffer more in damages due to the nature of the injury (tetraplegia). However, any type of spinal cord injury is a serious matter with the potential to cause significant disruption to a person’s life.
-
- Burn injuries. Like spinal cord injuries, burn injuries vary in severity. Third and fourth-degree burns are more likely to be associated with a catastrophic injury. This severe type of burn may require amputation, skin grafts, and could lead to permanent disfigurement.
-
- Brain injuries. Traumatic and acquired brain injuries may also vary in severity depending on the area of the brain affected and damage present. In addition, it is important to remember that with brain injuries, some are acquired at birth, meaning the individual and their family member could be negatively affected for decades.
The above examples may lead to millions of dollars in economic and noneconomic damages for individuals and their family members. For this reason, it is not uncommon to find personal injury attorneys who exclusively focus on catastrophic injury cases.
How to Get More Catastrophic Injury Clients
The tips mentioned below can help catastrophic injury attorneys pick up more cases. Contact us for a free consultation if you have any questions.
Use Local Service Ads
You have a number of options for pursuing catastrophic injury cases with Local Service Ads. These “Google Guaranteed Ads” you typically see with the green checkmark at the top of Google search results pages can be configured to pick up specific types of catastrophic injury cases.
First, make sure you have the “catastrophic injury” job type selected in the Local Service Ads dashboard. Second, make sure to also add types of accidents that have a higher probability of causing catastrophic injuries, such as motorcycle accidents, bicycle accidents, pedestrian accidents, and pain and suffering. These are all options you can select within the Google Local Service Ads dashboard. It is advisable to set your budget around hospitals and areas with less competition.
Use and Optimize Google Business Profile
Make sure your primary category on Google Business Profile is set to personal injury lawyer. You should also add content to this profile (such as products or FAQs) that specify you take catastrophic injury clients. For example, you could add an FAQ to your profile that says “Does this law firm take people with brain injuries?”. It is also recommended to check how your competitors have their profiles configured.
Use Content Marketing
To get more catastrophic injury clients, you need to have content about specific catastrophic injuries on your website. Just adding a catastrophic injuries page by itself could end up being a wasted effort. Be specific about the injury, possible damages, and how to get compensation from a settlement or jury trial.
You should also make sure there is content about your practice areas on other websites that are relevant to your practice. Martindale Hubbel listings, Lawyers.com, and others should specify that you take specific types of catastrophic injury clients. The goal is to have consistent catastrophic injury content about your firm across the web, on your website and websites relevant to the legal industry. TriLux Digital can help with a number of different content marketing strategies.
Use Social Media
As an attorney who is working in a competitive practice area field, you must pursue multi-channel marketing to be successful. This means that you cannot afford to ignore social media posting, ads and even events like AMAs on Reddit. You need to be active on social media and working with people who can think outside of the box.
Use Paid Ads Services
There are a lot of paid ads platforms in 2024. If you have visual creatives, you can use those in an ad campaign. If you have videos, your firm can put ads up on YouTube. Social media platforms also have ad services you could pursue. However, you should never just throw a budget into a campaign without extensive preparation beforehand. You will need to closely spy on your competitors, or have a marketing professional do it for you, to determine the best ways to create ad copy, landing pages, other visual creatives, and videos.
Use Attorney Video Marketing Techniques
Attorneys are unique in that they work in a profession where they must use video marketing to succeed. Why? Try explaining the complexity of Texas noneconomic damage caps and how they relate to compensation for catastrophic injuries to a lay person with no prior legal experience. They would look at you like a deer in the headlights. Use videos if you want to succeed. You cannot afford to skimp out on video marketing if you are an attorney in any practice area.
Call for a Free Consultation
Questions about this blog? TriLux Digital is a full-service multi-channel digital marketing company that can help attorneys in most legal practice areas. Co-Founder and COO Lemuel Dale Wooddy IV has extensive experience working with catastrophic injury law firms. Contact us for a free consultation if you have questions about this blog or our services.
