Using FAQs to Increase Google Visibility
Previous blogs discussed the importance of having a well-optimized site and Google Business Profile. However, there are a number of optimizations you could make and prior blogs only scratched the surface on this topic. FAQs (frequently asked questions) are another strategy you might want to consider.
FAQs can answer questions related to your industry. It is an opportunity to showcase your expertise and strategically place important keywords on your website and business profiles. When people type these FAQs into Google, you could be more likely to show up. You could use FAQs to increase the probability of showing near the top of organic search results or within featured snippets. There are certain strategies you can pursue to increase the odds.
Before going further, it is important to understand there are good and bad questions. Always make sure any FAQs you add have decent search volume and are relevant to your business.
- Use FAQs on Google Business Profile. You can place FAQs on your Google Business Profile. Simply pull up your profile, look for the questions and answer section, and click “Be the first to ask a question”. For instance, you could put “how much do personal injury attorneys charge”, which has a national search volume average of 50, and attach it to your profile. You can then answer that question using your own expertise. Use the opportunity to discuss contingency fees and free consultations. You do not have to go overboard adding FAQs, and a handful should be sufficient.
- Use FAQs on your website. Remember, Google is looking for consistency. If you have similar questions on your website, it increases the odds Google will place you within a featured snippet or near the top of search results. Certain keywords will also help your Google Business Profile visibility. Consider placing several high volume FAQs somewhere on your homepage. Make sure to occasionally create blog posts based on FAQs that already exist on your Google Business Profile.
- Use Schema/structured data. You can use free tools to generate structured data for FAQs. When you add the correct type of structured data to a page on your WordPress site, it helps Google make sense of what is on the page. If Google has an easier time making sense of the page, it could have a positive effect on your website and Google Business Profile. More importantly, structured data provides much more information about your business within Google search results. Google can take the structured data and include it in search results, which would likely improve the click through rate for the page. Learn more about Schema markups by clicking here. Adding structured data to a website is simple with the right plugins. However, if you are not familiar with WordPress, it is advisable to hire a professional.
- Make use of YouTube. You should also create video blogs, especially if you are an attorney. Attorneys often discuss complicated subjects. Videos can help potential clients make sense of those subjects. However, YouTube is a powerful search engine. You should make sure to add the FAQs that exist on your website and Google Business Profile to YouTube. Future blogs will cover the importance of videos for law firms.
How to Find FAQs
Finding the best FAQs to use can be difficult without the right expertise and tools. SEMRush and Ahrefs are useful for finding FAQs. Sometimes, but not always, you can find relevant FAQs in the “People Also Ask” section within the search results. This topic is so broad that it deserves its own blog post. There are a number of ways to find good FAQs. You could use the tools listed above or you could look at your competition to see what they have on their websites and Google Business Profiles.
Prior blogs have videos that show co-owner Dale Wooddy using some of these tools to find good keywords and FAQs. Future blogs may discuss this topic in much greater detail. Be sure to follow our blog for future updates. If you have any questions, reach out to TriLux Digital for a free consultation.
