Competing with other businesses online for new customers and clients can sometimes be difficult. Depending on the location and age of a business, it may take longer to catch up to certain competitors. This is because there are numerous factors that determine how a website is ranked on search engine results pages (SERPs). For Google SERPs, a businesses aggregate review score and the number of reviews can affect their placement on Google’s Map Pack. It can also affect how well a business’s Local Service Ads (LSAs) perform. The age of a domain, the amount and quality of content on a website and the composition of a Google Business Profile can affect SERP placement as well.
TriLux Digital places a high level of importance on competitor research for all of our services. We are adamant about collecting relevant data on your competition so it can be used to attract new customers and clients. All of our services include some level of competitor research. During a free initial consultation, we will walk you through your competitors and show you the necessary steps for surpassing them on SERPs. Due to there being so many various factors that affect search engine result placement, we rely on a number of analytics tools to spy on your competition.
Google Business Profile optimization can help you appear more often in Google’s Map Pack. On this section of Google SERPs, you can see detailed information about your business and its competitors. For instance, Google Business Profile often displays the aggregate review score and number of reviews. It also shows your primary business category and services if set up correctly.
Additionally, you can personalize Google Business Profile to provide even more information. You could add products with photos, photos of your business, frequently asked questions, service locations, and posts. When done correctly, all of these tasks help add competitive keywords, content and information that may help your profile appear above the competition.
There is a lot of competitor and industry research that must go into an effective Google Business Profile strategy. It is necessary to see how your competitors have their Google Business Profiles optimized. What keywords are they using? Are there better keyword choices? What are they posting about on their profiles? How many more reviews do your competitors have and is their aggregate score higher? These are all very important questions to answer during a consultation with TriLux Digital.
You should have an idea of how competitors within your industry bring in new customers and clients. Part of this process involves taking a look at your industry as a whole.
If you are a personal injury attorney, then you should look at firms of a similar size and age to uncover helpful data. How much content do industry competitors have on their websites? What are they writing about? How do they have their websites and social media profiles set up? You may catch holes in your strategy by taking a broad look at your industry. In some cases, you may find blog topics and web design ideas that can help out your business.
TriLux Digital can provide extensive data on your industry and competitors. If you have specific competitors that you want to look at, then we encourage you to reach out for a free initial consultation. During the consultation, we will take a broad look at your industry through Semrush and Google search.
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