Content is one of the most important aspects of a search engine optimization (SEO) or paid ads campaign. Without compelling content, you would not rank on search engine results pages (SERPs) as well. Your business would also be less likely to pick up new customers and clients. Content must be compelling no matter where it is posted. In fact, content on your website, social media profiles, paid ads, guest blogs, and YouTube must also be compelling. Content cannot have grammatical, spelling and punctuation errors. It must be relevant to your business and services. Furthermore, it must be authoritative. Your audience should have no doubts your business provides excellent services.
Content marketing is necessary for an SEO and SEM strategy to succeed. You must also perform a lot of keyword and competitor research before even beginning a content marketing strategy. Simply guessing which keywords to use will make it far less likely your content marketing efforts succeed.
TriLux Digital uses a number of analytical platforms to conduct keyword and competitor research. If you have competitors obtaining new business from content, then we can find out how they are succeeding.
Keywords are not everything, but are very important. If you are using content to bolster SEO, then it is crucial to capture search intent. This means that when a prospective client or customer enters a search query, your content should answer that query as effectively as possible. Content should also be authoritative and easy to navigate. For example, you should add internal hyperlinks to SEO content to make it easier to find other relevant information on your website.
In addition to capturing search intent, some pages should make use of structured data/Schema. You can add structured data to specific pages to increase rankings. Adding structured data makes it more likely your content will appear as a “featured snippet” in the search results.
You can run paid advertisements on Google and select services as well as social media. No matter where you decide to run ads, content will always be important. Much like with SEO, it is necessary to have compelling and authoritative content for any type of paid ad. You want to use these ads to convert site visitors into new clients and customers. If your content has typos and other issues, then your conversion rates will likely plummet.
Certain paid ads make use of landing pages, which often have written content explaining the purpose of the ad. Additionally, the ad’s title and description can appear in SERPs. If the title and description have issues, people will be far less likely to click your ad.
Content marketing for paid ads also requires extensive research beforehand. It is sometimes wise to view competitor ads, especially ones that are bringing in a lot of new business. You will want to see how the ad appears on Google or social media if possible. Which keywords is the competitor using? Does the ad have a good call to action? TriLux Digital can help with competitor research and creating written content for any type of ad campaign.
There are numerous ways to use content marketing to bolster SEO.
Contact us for a free initial consultation and we can perform a demo explaining different strategies.
Content marketing may sometimes involve posting on social media platforms such as Facebook/Instagram, LinkedIn and YouTube. Much like with SEO and paid ads, you must ensure any published content is error-free. In fact, errors can be even more risky with platforms like Facebook. Potential customers and clients may point out these errors, hurting your brand.
It is also advisable to use hashtags when appropriate. Hashtags can increase the visibility of a post on specific platforms. You should consider doing competitor research before deciding on which hashtags to use. Make sure to use hashtags that are relevant to your business and services.
Not all content is written content. Consider occasionally using any videos in your possession. Video marketing is a type of content marketing that is extremely important for certain types of businesses, such as law firms. You can post videos on YouTube and optimize the content in the title and description of the video to bolster SEO. Remember, YouTube is not only a social media site but a search engine.
There are a number of content marketing strategies you can choose from at TriLux Digital.
During a free consultation, we can take a look at your competition to uncover data on their content strategies.
We can help you formulate a lucrative content strategy on various platforms.
Call us or use the contact form to learn more.
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