TriLux Digital Explains SEO for Businesses
There are a number of subfields within digital marketing. We previously covered content marketing and briefly SEM (search engine marketing), both of which can help businesses of all types. However, search engine optimization, also known as SEO, is one of the most well-known and most utilized digital marketing techniques. A lot of people know what SEO is (or at least they know it’s important), but don’t know how to actually perform search engine optimization or incorporate it into their business strategy.
Let’s begin by explaining what SEO actually is.
SEO is a subfield of digital marketing focused on providing a good website and listing experience for customers and clients. Instead of focusing on SEO, listing management, and paid ads like SEM does, SEO is a subfield within SEM that focuses only on the aspect of website, domain, and listing management.
The goal with SEO is to ensure your business has a good website and consistent information, especially contact details, across the web, so that search engines like Google recognize your website and list it towards the top. For this reason, SEO is primarily concerned with optimizing onsite content, domain authority, and relevant business listings. There are a number of ways to perform a SEO campaign.
Onsite Blogging and Content
We recommend using tools like Semrush to see what your competitors have blogged about to obtain traffic. It is often simple to spot potential improvements for your own site, so you can eventually surpass these competitors. Take a data-driven approach when creating new content for your website. Make sure to choose a combination of high-volume keywords and long-tail keywords that do not have as much volume.
Keywords by themselves could be an entire article, but essentially they are the words that people are using to search for information and thus, words that search engines can use to rank your content higher for people looking for those keywords.
Offsite Blogging and Content
This type of content strategy involves content such as guest blogs and press releases. It is extremely important to be careful where you post guest blogs and press releases – not every website is reputable.
From reputable places, offsite blogs can help obtain backlinks and boost domain authority over time. An example of this would be having a press release in PR Newswire. Another example would be a food blogger having their recipe featured on a larger cooking website such as The Kitchn, a larger food and recipe website that regularly features new recipes and has a dedicated following.
Website Optimizations
You must have a fast desktop and mobile site in the 2020s. For example, you cannot have issues with how site aspects load (headers, navigation bars, photos, etc). Having issues on your mobile website will cause issues with your ability to rank in the search results. It will also decrease conversion rates because people will quickly navigate off your website to try to find another one that’s faster to get the same or similar information.
In addition, your website must be easy to navigate and use. This is important for SEO and SEM, especially if you plan to use your website as landing pages for paid ad campaigns (which will be covered in future blogs!). Due to this being such a broad topic covering dozens of optimizations, expect future videos discussing how to optimize a website.
Business Listing Optimizations
You cannot have inconsistent information about your business name, address, or phone number on your website or on other pages like Yelp. This is especially true for big listings like Google Business Profile. Always make sure your information is up to date. Although not as many people use Bing listings, you should also consider making a listing on this search engine.
Backlinks and SEO
If your business’s website address (domain) appears on other domains that are authoritative and relevant to your business, then it can help SEO over time. Google and other search engines would associate your domain with these other high-quality domains.
Some businesses, such as law firms, have plenty of opportunities to obtain high-quality backlinks. For instance, co-founder and COO Dale has worked with attorneys who made national news for securing compensation against large automobile manufacturers. Having your business or site mentioned on news outlets, as mentioned above, can also be helpful for backlinks.
Professional Content Marketing and SEO
A few more points can be made about onsite and offsite content.
Onsite content is especially important for businesses who help customers or clients make important life choices. If you are a business law attorney, the accuracy and quality of your content counts more than it would for a massage therapist.
Offsite content works the same for professional businesses, such as dentists and private practice. It is crucial to remember that any content you post on other websites can also affect your own website’s search engine ranking ability.
Questions about SEO and digital marketing? Please give TriLux Digital a call at (512) 777-1230 or use the Calendly link on our contact page.
