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Lead Generation Services
Lead generation is an important strategy for businesses of all types. Whether you are a doctor’s office, law firm, restaurant or financial services company, you need to have a lead generation strategy in place to generate additional revenue. TriLux Digital offers a number of lead generation services, including social media marketing, search engine optimization, ad campaigns, and video marketing.
You should choose your lead generation strategy based upon your business needs. Continue reading below for some suggestions on the different types of strategies.
Search Engine Marketing and Lead Generation
Search engine marketing (SEM) generally involves combining Google Search Ads, Local Service Ads, listing optimization (SEO) as well as onsite and offsite search engine optimization. The goal of an SEM lead generation campaign is to take up as much real estate on Google search engine results pages as possible.
We recommend working with a digital marketing expert to conduct a successful SEM lead generation strategy, as it is a very data-driven process that often involves the use of analytical software. Below is some more information on the different types of strategies that may be included in a lead generation strategy on Google.
1. Local Service Ads. Not everyone is eligible for Local Service Ads. These are the ads you see at the top of Google search results, often with a green checkmark. If you are a lawyer or medical professional, you might be able to run these ads. We could help you determine your eligibility as well as create a budgeting and targeting strategy if your business is eligible.
2. Google Search Ads. Search Ads are another component to a SEM lead generation strategy. You must create enticing Search Ads with extensions that drive conversions and create revenue. If you can simultaneously dominate the Local Service Ads carousel and Search Ads for the areas you operate in, then you can dominate the top part of Google’s search engine results pages.
3. Google Business Profile. Google Business Profile optimization can help you appear in Google’s Map Pack in the search results. These appear below Local Service Ads, and sometimes Search Ads. We can help optimize a Google Business Profile using analytics software and competitor research.
4. SEO. You must have an easy-to-use website without technical problems to have a decent chance of ranking in the organic results, and Google’s Map Pack. Google, in part, prioritizes search results based upon which businesses are trustworthy and have good user experience.
5. Additional search engines. YouTube is a search engine owned by Google. Do not neglect YouTube, especially if you are a practicing attorney! Creating and sharing good videos on your Google profile can also help. Be sure to add descriptions to your YouTube videos, and if possible, section the videos so people can easily navigate to the parts they want to watch.
Social Media and Lead Generation
There are many social media platforms we can conduct lead generation campaigns on, such as LinkedIn, TikTok, Meta and YouTube.
We strongly recommend using ad campaigns on social media for lead generation. There are several reasons for this, such as:
1. It is easier to target your audience. Many social media platforms allow you to target your audience, and even geofence your ads around certain areas. If you know where a bunch of personal injury attorneys play golf, you could geofence the entire golf course to run your legal marketing ads.
2. You can optimize landing pages and ad copy. We can help you create ad copy with enticing language that is most likely to generate leads. In addition, we could assist with creating a landing page that is most likely to generate conversions. Video ads are another strategy we could assist with.
3. You can utilize user-generated content campaigns. If you already have a large audience on social media, then it is generally easier to encourage your followers to share any content you post. However, we do not recommend doing this too often, as it can also lose you followers.
We only list a few examples above. The type of lead generation strategy you require depends on your business needs. We strongly recommend setting up a free consultation with us so we can determine how to create a successful lead generation campaign.
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Get a Free Digital Marketing Consultation
There are a number of lead generation strategies you can choose from at TriLux Digital.
During a free consultation, we can take a look at your competition to uncover data on their lead generation strategies.
We can help you formulate a lucrative lead generation strategy on various platforms.
Call us or use the contact form to learn more.
